Wadoye Express Ltd is a niche provider of air freight transport Services in the classic door to door, and door to Airport sector. Of recent there has been fundamental changes in demand, supply and product terms. On the demand side, the emergence of integrated logistics solutions has shifted the power and the decision-making in the sales channels. The result has been a 'commoditisation' of the door to door and door to Airport business, especially for general cargo. Only in part-segments such as dangerous goods, valuables and temperature-controlled products can a reasonable differentiation be retained. And it is in these niche segments, its core business that Wadoye Express Ltd pursues its premium strategy.
On the supply side, the present airfreight market is suffering from overcapacity and the intense competition that this tends to produce. Alongside ambitious emerging players, low-cost carriers are also securing more and more market share in Europe, Africa and China, and this is putting further downward pressure on prices. On top of this, the industry is seeing more mergers, including amalgamations of major airlines and freight forwarders.